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What we learned from ’08-’09 in SaaS: First, SMB churn went through the roof — as SMBs went under much more quickly and often. As soon as the economy went south, SMBs started to simply go bankrupt and/or shut down. Anyone processing a lot of SMB and credit-card deals saw churn probably double.
Founded : 2011. Founded : 2011. The main target customers of Olist include online shops, retailers seeking better placement, importers and distributors, but the platform is also useful for end customers. Listing your online business on Olist is compared to having your shop in the largest department store in the region.
In between Q1 of 2011 and Q2, HubSpot dropped their monthly churn rate by nearly 1%. “In the SMB market, for instance, we had the right sales process in place – but had an opportunity to improve LTV by improving the product to lower churn and increasing our average price in the segment,” he says. Here’s an example.
I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. This is a mobile solution for SMB’s to send an invoice and get paid. What I love about SaaS as a product person is that it’s a longterm value exchange. Let’s get started.
If you send that cold email personalized to every SaaS investor at eight to 10K or beyond, I think you’re going to get some meetings. The closer you are to B2C and, to some extent, eCommerce, you’re going to see more impacts in SMB, and in infrastructure, cloud and enterprise you’re going to see less.
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