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What we learned from ’08-’09 in SaaS: First, SMB churn went through the roof — as SMBs went under much more quickly and often. As soon as the economy went south, SMBs started to simply go bankrupt and/or shut down. And even before they did, panic set in in businesses with no cash reserves. functioned.
ContaAzul is a business management platform for small businesses created in Brazil. Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. Founded : 2011. Founded : 2011. Based in: Joinville, Brazil.
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Lifetime Value (LTV) is a metric that shows the average revenue generated by a customer before they churn. By calculating your customer’s LTV, you can get a better idea of how much each new customer will add to your overall revenue and how much you can justify spending on customer acquisition. In doing so, their LTV tripled.
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