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The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. The way you talked to your customers was by exporting your PayPal dashboard because everyone used PayPal for subscription back then. And I think that’s a real advantage.
A surprising number hail from the PayPal mafia. This harkens back to Jeff Hammerbachers 2011 quote, the best minds of my generation are thinking about how to make people click ads. Branding is therefore the last bastion of differentiation So, we need to win deals based not on product superiority, but on brand value and experience.
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