How Levelset scaled to $25M ARR, then sold for $500M
Sales Hacker
MARCH 10, 2025
The early days When Martin joined Levelset (formerly ZLien) in 2012, the company was a far cry from the high-growth SaaS business it would eventually become. He embraced what he now calls micro-coachinggetting deep into the details of each deal, guiding reps through every stage, and ensuring full compliance with their new playbook.
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