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The (New) New ABCs of Selling — Alignment, Belief, and Consistency

Sales Hacker

For salespeople, this means feeling aligned with why they’re selling a product or service and authentically engaging with customers. In 2012, Daniel Pink proposed a new ABCs of selling in his book, To Sell Is Human: Attunement, Buoyancy, and Clarity. This means leaving old-style ABCs of selling, “ Always Be Closing ,” in the past.