How Levelset scaled to $25M ARR, then sold for $500M
Sales Hacker
MARCH 10, 2025
The early days When Martin joined Levelset (formerly ZLien) in 2012, the company was a far cry from the high-growth SaaS business it would eventually become. At the time, expansion and upsell were handled by the CS team, whose primary focus was retention and customer success, not sales. The result?
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