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7 Lessons Helping Start Pardot, SalesLoft and Calendly (Video + Transcript)

SaaStr

We sold the business in 2012. We paid a $2500 bonus for any referral, and then we paid a $10,000 referral bonus for anybody that referred a software engineer. 10,000 bonus for referring a software engineer. From a product point of view, our timing was impeccable. We started the business in 2007.

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Loyalty Prime Raises $5.5 million for Next-Generation, AI-based Loyalty Marketing SaaS Platform

The SaaS Garage

The product development is led out of Germany by Jan Riedel, a software engineer virtuoso and veteran, who Loyalty Prime was able to win as their new CTO at the beginning of 2019. Riedel summarizes: “We will be extending the power of AI to all aspects of loyalty program management with our next generation SaaS platform.

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Loyalty Prime Raises $5.5 million for Next-Generation, AI-based Loyalty Marketing SaaS Platform

The SaaS Garage

The product development is led out of Germany by Jan Riedel, a software engineer virtuoso and veteran, who Loyalty Prime was able to win as their new CTO at the beginning of 2019. Riedel summarizes: “We will be extending the power of AI to all aspects of loyalty program management with our next generation SaaS platform.

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How SaaS Works: Introduction to the Big Picture

How SaaS Works

What company does not want predictable, recurring, scalable revenue? Back in 2012 when I founded Initial State, there were not many people writing about SaaS, and a widely accepted “playbook” for building and scaling different types of SaaS companies did not exist. The software product is continuously updated.