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Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.
An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. In 2014, Buffer started using both Baremetrics and Looker. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan.
And I’ve been building SaaS Companies now for 20 years, so that’s a long time. They were building time and expense software. But they were doing it earlier than Java and trying to do it in a way where it gets deployed on the internet, which is something we would call SaaS today. Join us for SaaStr Annual 2020.
So tell me how did you make your way from the wonderful coast of the UK into the world of SaaS and come to now be one of the leading CIOs in the really rising mega wave of enterprise SaaS? And so the timing and opportunity just aligned and here I am. My advice is hire earlier rather than later. Definitely working on it.
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