How Buffer Reached $20m in ARR by Focussing on Growing ARPA
Chart Mogul
MARCH 9, 2020
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. The Solution: Invest in a revamped data infrastructure.
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