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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

In this presentation, Pluralsight co-founder and CEO Aaron Skonnard will discuss how Pluralsight successfully transformed its business to serve both individual and enterprise customers independently and will share his lessons for SaaS companies looking to tap into individual customers to sell into enterprises and vice versa.

B2B 132
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GTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin Roth

Sales Hacker

Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) 29:06) The importance of sales playbooks and codifying the sales process. (35:30) They just built the first SaaS product. We owned the long tail of search terms around construction lien rights and payments.

Scale 87