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Churn is the percentage of customers that end their subscriptions within a certain amount of time. Customerlifetimevalue. Often abbreviated to CLV or LTV, this is the amount of revenue generated by a customer as long as they have an account with your SaaS company. Customer acquisition cost.
If you don’t have product-market fit, you could be advertising to the wrong buyer personas and attracting the wrong buyers, leading to higher churn and poor retention. You could be using the wrong value proposition and not getting through to your ideal buyer personas if your product-market fit is off. Customer LTV. Churn rates.
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