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About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. So, I co-founded another payments company called PropertyBridge, which allowed you to pay rent electronically.
What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. The first few dozen courses that we published on the platform were authored by the Pluralsight co founders. Then something really interesting happened.
Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) 29:06) The importance of sales playbooks and codifying the sales process. (35:30) Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) It’s all transactional revenue.
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