How Ecosystem-Led Growth Unlocks the Next Generation of GTM
Andreessen Horowitz
APRIL 9, 2024
A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore. And in 2016 and even in 2015, we just started missing numbers. We kind of ignored that writing on the wall.
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