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They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years.
What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. While these revenues are pay-per-use, rent payments are both large and regular.
Early on, a 10x person can mint the company but also could be irreplaceable. Suppose I have a single server that runs my website. Also, up-front payments, so you have the cash-flow to invest in that growth right now. But they recognized in 2016 that they were a single-product company. That is a “One Thing.”
Here’s Lynch’s website (now seemingly somewhat out of date) to hear his side of this story. I won’t do detailed predictions on each of these questions, and I have as much Zoom fatigue as the next person, but I think it’s important to realize the question is not “when we are we going back to the pre-COVID way of doing things?”
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