The metrics behind Spotify’s IPO
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MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. Increased product personalization — This can lead to a stickier product with more invested, engaged users. Undoubtedly, Spotify’s array of personalized playlists (especially Discover Weekly) keep people subscribed. year-over-year in Q4 2017). Customer Churn Rate.
75 
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