The metrics behind Spotify’s IPO
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MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. In the SaaS world, businesses generally aim to drive higher ARPA through add-ons and paid upgrades as the product matures. year-over-year in Q4 2017). Median gross margin for SaaS is 71% — virtually unheard of in less scalable revenue models. Customer Churn Rate. Gross Margin.
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