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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

If you’re a senior engineer and want to further your career, what skills should you develop? Moving forward in your career, avoid the trap of doing work that feels high-impact, but it’s actually not , or work that makes you look good at the expense of the project and the team. How do people move into staff engineering roles?

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. The second constituent there is the developer. Why do developers love SaaS products? Want to know what to expect at SaaStr Europa?

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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Lots of us fantasize about moving upmarket, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? You don’t want to fall into a trap of building all this custom stuff, I think you guys all know why that’s a bad idea. Want to see more content like this?

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Everything You Need to Know About Freemium Pricing

OpenView Labs

Editor’s Note: This article was first published on August 9, 2018. According to this 2018 research report by ProfitWell, companies using freemium have 50% lower CAC with NPS scores nearly double those of non-freemium businesses. Freemium Model for SaaS – The Good, The Bad, and The In-between. Freemium in SaaS is old news.

Pricing 82
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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

In 2018, for example, US consumers spent a whopping $7.9 Cyber Monday 2018 represents the biggest ecomm sales day in history, and 2019 is projected to be even bigger. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. There’s just too much at stake not to. billion on Cyber Monday.

Scale 111
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It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Meanwhile, marketing teams from every competitor fight to rank on the same top keywords, driving costs per click through the roof. They aren’t alone.

Scale 70
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Retention Marketing: How to Build a Retention Strategy that Works

User Pilot

In his blog, we’ll show you why profitability and growth depend on retention marketing; how to measure retention; how to reduce churn rate , and how to develop a strategy for keeping and growing your customers through the critical early stages and beyond. How users feel about your company, your product and your team makes a difference too.