The metrics behind Spotify’s IPO
Chart Mogul
MARCH 6, 2018
This somewhat risky direct listing is likely to be a benchmark for other future public listings in 2018, with the likes of Airbnb predicted to follow suit if all goes to plan. Spotify Co-Founder & CEO Daniel Ek. Increased product personalization — This can lead to a stickier product with more invested, engaged users.
75 
Let's personalize your content