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Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. I have assumed that your product is enterprise-ready and that you have determined relevance in this new segment. Having the Right People in Place.
Enterprise buyers: Need predictability in pricing Want to buy solutions, not features Require modularity and customization Have completely different procurement processes The key is to repackage your components into enterprise-ready solutions. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing.
As I’ve been doing every year since 2014, I thought I’d take some time to write some predictions for 2020, but not without first doing a review of my predictions for 2019. Kellblog 2019 Predictions Review. Fred Wilson is right, Trump will not be president at the end of 2019. 2019 will be a rough year for the financial markets.
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