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Part 3: Measurement One of the great breakthroughs of SaaS as a business strategy is in how it puts users and subscribers front and center of softwaredevelopment and keeps them there. The intensity of competition in the SaaS marketplace puts a premium on new, stable, and reliable features. But that’s just the beginning.
The Wikipedia contributors define product innovation as “the creation and subsequent introduction of a good or service that is either new, or an improved version of previous goods or services.”. The 37Signals team didn’t like the project management software out there so they decided to build their own. Specialize.
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Both Jack and Rian had tech backgrounds and at the time were providing consulting services to the legal industry. His comment to us was that the software is just too expensive, too inaccessible, too hard to use and so on,” recalled Jack. Again, this was 2007. At the time, Jack and Rian were well-positioned to build this product.
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