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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Many infrastructure as a service companies do this. Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand.

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Adding Payments and Fintech to SaaS Can Be Great. But You Gotta Watch the Margins.

SaaStr

So in the Boom Times of later 2020 and 2021, almost every VC pushed SaaS companies to at least become a little bit of a fintech. It seemed such an easy way to bolt on more revenue to an underlying SaaS platform. Shopify now gets 2x the revenue from payments and merchant services than it does from SaaS subcriptions.

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SaaS Payment Processing: 10 Questions to Ask When Comparing Solutions

FastSpring

What makes a company choose one SaaS payment processing provider over another? We know that conversion rates for SaaS and software companies will vary by 30% or more just based on the checkout experience. If you’re taking payments, your customer’s financial and personal data is one of your top concerns.

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5 Interesting Learnings from Shopify at $5 Billion in ARR

SaaStr

Few SaaS leaders have gone through more post-pandemic change than Shopify and Zoom. Zoom came out of 2020-2021 with SMBs no longer growing, but a huge boost in the enterprise. SaaS growth slowed to 10% year-over-year, down from a peak overall growth of almost 100% (!) during peak Covid in Q3 2020. More on that here.

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5 Interesting Learnings from Squarespace at $700,000,000 in ARR

SaaStr

As a result, it’s quite profitable, with $150m in free cash flow in 2020. #2. Monetizing ecommerce via subscriptions, but not payment processing. Billion in GMV processed, up a stunning 91% from 2019. But in contrast to Wix and Shopify, it doesn’t keep much of the revenue from merchant services itself.

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FastSpring and EBANX Forge Partnership to Expand Pix Payments for Digital Products in Brazil

FastSpring

Pix, Brazil’s instant payment system introduced by the Central Bank of Brazil in 2020, has rapidly gained popularity among consumers as a preferred digital payment method. Director of Payments, Risk, and Compliance at FastSpring. It’s a must-have payment method in Brazil.

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Why Vertical SaaS is Booming, And How to Get 110% NRR from SMBs, with Jason Lemkin + Mangomint’s CEO Daniel Lang

SaaStr

So one of SaaStr Fund’s latest investments is Mangomint, a vertical SaaS platform for spas and salons. There are multiple vendors in different segments, including Mindbody which IPO’d a SaaS generation ago and then taken private in a $2B Vista acquisition. And why is Vertical SaaS thriving today? Pretty cool!