Clouded Judgement 10.11.24 - Budget Flush
Clouded Judgement
OCTOBER 11, 2024
For software companies, this phenomenon can be a tailwind, as it drives accelerated deal closures and increased sales velocity, sometimes with less price sensitivity from buyers looking to quickly deplete their budgets. When companies reported Q4 ‘23 quarters, sentiment started to emerge that software was “bouncing back.”
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