Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report
FastSpring
OCTOBER 25, 2023
Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.
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