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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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What is a Payment Processing System and How Does It Work?

Stax

According to the US Federal Reserve in 2022, general-purpose card payments reached $153.3 On top of that, 69% of Americans online in 2023 said they used digital payment methods to make a purchase. To address evolving customer demands and accept electronic payments, you need a payment processing system.

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Thanks to Check, Cumul.io, Finix, Rocketlane, and Signeasy for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Finix makes it easy for software platforms of all sizes to process payments while increasing revenue and reducing cost. appeared first on SaaStr.

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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre. While 2022 was a gloomy year, the skies are parting in 2023. In 2021, the average multiple was 34x, decreasing to 30x in 2022, and 26x in 2023.

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Breaking Into Asia? Benchmarking Data and Insights on SaaS Subscriptions in Asia

FastSpring

When you’re expanding your software business into new regions, industry benchmarking data can help you make better strategic decisions by answering important questions about business in the region. If you’re selling software at the same price into both the U.S. Here are seven strategies to grow your annual subscription base in Asia.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. In this article, we’ll cover: Current app store practices and rates. Highlights from recent U.S. Interested?

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Inside the mind of a merchant: Embedded Payments and software | Episode 38

Payrix

What do merchants want from their software providers? This is a question that keeps many software companies up at night, and Leah Asdell, Head of Partner Marketing and Content Strategy at Worldpay for Platforms. Leah and Ian cover a lot of ground in 15 minutes.

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