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Learn their language. " Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios. Interview them. Listen intently. Identify what keeps them up at night."
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They are paid posts on the platform that you can use to promote your business, product, or services and reach new people. 💡 Note : You need to have an Instagram business account to run ads on the platform. As of February 2025: Metric Cost Average Instagram cost per impression (CPM) $13.66
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