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Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

In this episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. Navigating market dynamics in 2025 and beyond Matt emphasized the cyclical nature of the payments industry, likening it to a pendulum.

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The Top 10 Learnings from Launching SaaStr’s Own AI: What Every B2B Founder Needs to Know

SaaStr

the AI got the dates wrong for SaaStr Europa 2025, which is probably because we haven’t launched yet so it’s “guessing”), I just make a quick voice note and the model is almost instantly updated. Support, sales, marketing, research – they’ll expect it to handle it all. Also training is easy.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. Listen to sales calls or conduct market research to understand if your category has formed yet.

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Mastering Growth in the AI Era: How to Stand Out, Acquire Customers, and Raise VC Dollars with B Capital, Zetta, and Glasswing

SaaStr

Joselyn Goldfein , Managing Director at Zeta Venture Partners, which invests in AI and data infrastructure-focused startups from inception through seed stage And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay!! Determining Demand and Budgets When entering an existing category, understand go-to-market strategies and adoption signals.

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Three Steps to a Winning B2B Customer Experience Plan

Totango

Today’s B2B customer researches, purchases and engages with products online. Technology research firm Gartner projects that by 2025, 80% of B2B interactions between suppliers and buyers will be digital. Just 14% of large B2B brands are truly customer-centric, according to research by market research firm B2B International.

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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Updated on January 11, 2025. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. Studying demand levels and price sensitivities in your market.

Pricing 52
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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Updated on January 11, 2025. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. Studying demand levels and price sensitivities in your market.

Pricing 52