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And we’re also pleased, now to have almost a hundred thousand different SaaS products listed there, and being backed by a hundred million dollars from LinkedIn and some great investors that do allow us to keep investing in this marketplace. And you can see by 2050, this industry will be 10 times bigger.
Regarding this topic, in Staying Human in the Digital Era , a collaborative article I recently wrote, Maxime Lagresle , my partner-in-crime at GrowthTalk (I will share about this project a little later) talks about the idea of stability versus growth and how important it is for individuals to invest in their own knowledge growth.
And we think that, particularly with American Dynamism and this revival in interest in investing in defense innovation, there’s a real opportunity to bring some of that back to Northern California. And it’s hard to do that in the core Bay Area for all of the reasons that we discussed.
We had to ruthlessly prioritize our team’s investments and activities. You can pivot when you see a project that you’re investing in right now is not going to pay off for too long of a term. How do you know when to invest in brand versus leads versus the other thing and how do you protect your brand today?
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