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And you can see by 2050, this industry will be 10 times bigger. And here’s an interesting study from Nick Mehta, the CEO of Gainsight, and Gainsight is a customer success company that helps companies manage churn, but they were also studying, in a recent survey, how are SaaS vendors expected to be impacted by this?
And to shift resources, we had to automate more and more of our SMB offering and make sure that we could refine our product to make sure self service journeys were more productive and frictionless. So, it’s like our sales pipeline, it needs to be five to 10 years. Think of this as something we identified as an advantage.
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