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Why SaaS Companies Struggle to Differentiate

Kalungi

Learn why most SaaS companies fail to stand out in the market. Get practical, actionable steps to fix your positioning and connect with the right buyers.

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When Should You Do SEO? — Whiteboard Friday

The Moz Blog

Is SEO the right move for your business right now? This week's Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you focus on? Get practical insights on essential elements like web presence and runway, plus considerations for brand building and content creation.

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From 0 to $10m ARR, At What Point Do We Start Hiring and Whom?

SaaStr

Dear SaaStr: From 0 to $10m ARR, At What Point Do We Start Hiring and Whom? From 0 t o $ 10M ARR, the hiring roadmap is critical because every hire has a disproportionate impact on your trajectory. Heres how Id break it down: 0 t o $ 1M ARR: Founder-Led Everything Sales : Founders should lead sales. You need to be in the trenches, hearing objections, refining the pitch, and closing deals.

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Facebook Ad Specs + Image Sizes — Fully Updated for 2025

Buffer Resources

You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  But with so many options, it’s important to keep up with the latest Facebook ad specs.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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5 Steps to Launch a High-Impact B2B SaaS ABM Strategy [2025]

Kalungi

Why Account-Based Marketing Works in B2B SaaS After investing in outbound marketing, the next leap forward for many B2B SaaS teams is Account-Based Marketing (ABM).

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Dear SaaStr: Why Do Enterprise Customers Insist on Pilots?

SaaStr

Dear SaaStr: Why Do Enterprise Customers Insist on Pilots? I know your sales team probably hates pilots, because in a sense, it means they have to sell the deal twice. Once for the pilot, and again to convert the pilot for a longer deal. Having an “opt out” clause after a pilot ends helps, but still, it’s a double sale. But the thing is, net net it might be less work.

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How to audit your website strategically and unlock more meaningful conversions

GetUplift

When it comes to auditing your website, we all know the drill: Identify the pages that need optimizing in GA4 Run a heuristic analysis Analyze user recordings Check for UX pitfalls Review your customer journey based on the most common and recommended best practices. This kind of audit helps a lot with identifying whether theres a bug preventing people from clicking on a certain button or identifying obvious design flaws that may be confusing or missing.

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How to Identify At-Risk SaaS Customers Before They Churn

Kalungi

Learn how to spot at-risk SaaS customers early and take action before they churn. Build a system that protects revenue and boosts retention.

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Clouded Judgement 5.2.25 - Cloud Giants Report Q1 '25

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Cloud Giants Cloud Giants Q1 ‘25 Update: AWS (Amazon) : $xxB run rate growing xx% YoY (last Q grew 19%) Azure (Microsoft) : ~$77B run rate (estimate) growing 35% YoY (last Q grew 31%) Google Cloud (includes GSuite) : $49B run rate growing 28% YoY (last Q grew 30%, neither are cc) The 3 hyperscalers (Amazon with AWS, Microsoft with Azure, Google with Google

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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No Asterisk Needed

Tom Tunguz

Election night struck the regulatory asterisk from web3. But it did more than that. It triggered a broader shift of application investing versus infrastructure. The last few years of crypto & Web3 investing have focused predominantly on infrastructure, the databases (called Layer 1s/L1s & Layer 2s/L2s), security, analytics, & decentralized finance or DeFi (typically lending products).

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Top SaaStr Posts and Pods of the Week: Rippling’s CEO, How AI is Changing Sales, and 20VC + SaaStr Are Back!

SaaStr

Top Posts: #1. 10 Ways AI Will Change Sales Forever. Its Already Happening, In Fact. #2. The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #3. 20VC + SaaStr: The Hidden Game of Silicon Valley: Decoding Venture Capitals New Rules #4. The Official SaaStr Annual 2025 Party Guide: Official, Semi-Official and Unofficial Parties and Side Events!!

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HTML vs XML Sitemap: Which Should You Use?

The Daily Egg

An XML sitemap is a file that contains information about your website’s most important URLs and how they link to one another. It helps Google. The post HTML vs XML Sitemap: Which Should You Use? appeared first on The Daily Egg.

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Most FAQs About Embedded Payments

USIO

Embedded payments are revolutionizing the way we transact, seamlessly integrating payment capabilities into financial and non-financial platforms. Whether you’re ordering a ride, shopping online, or subscribing to a service, embedded payments make the process swift and unobtrusive. In this Usio comprehensive guide, we’ll explore the most frequently asked questions about embedded payments, delving into their benefits, security considerations, compliance requirements, and more.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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A CEO of AI Applications Marks a New Era of AI Competition

Tom Tunguz

With models rapidly commoditizing in performance, we are seeing different strategies for keeping users on the same models. 1 MidJourney is asking users to personalize their models OpenAI has developed a memory Google is offering free-fine tuning as a way of winning share & locking in demand OpenAI has hired Fidji Simo as CEO of Applications Ultimately, personalization & applications are likely to be the two vectors by which foundational model companies compete.

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The Top 10 SaaStr 2025 Sessions So Far! OpenAI Head of GTM, HubSpot CEO, Canva CCO, DropBox and Snowflake CEOs!

SaaStr

Ok about 2,000 of you have already picked your 2025 SaaStr Annual + AI Summit sessions so far and here are the top sessions … for now: 1. The New Rules of SaaS Growth: Whats Next for AI, PLG, and Revenue Scale with HubSpots CEO 2. From Startup to $10B+: Lessons on Scaling, AI, and the Future of SaaS with Dropboxs Founder and CEO 3. Kick-off to SaaStr Annual 2025 with SaaStrs Founder & CEO 4.

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Submit a custom “Other” response for Multiple Choice questions in Crazy Egg Surveys

The Daily Egg

Crazy Eggs Surveys tool has added an option for custom Other responses on Multiple Choice questions. With this option, you can ensure you collect accurate. The post Submit a custom Other response for Multiple Choice questions in Crazy Egg Surveys appeared first on The Daily Egg.

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Optimize software-led payments with self-service resources 

Payrix

Any software company understands the importance of prioritizing platform accessibility, flexibility, and convenience. These are the qualities users demand from their apps, or they move on. As part of todays modern digital experience, users expect to have access to the tools, information, and resources they need to get the most out of the platforms they rely on.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Usio Is Supercharging SaaS Growth in Nonprofit Verticals

USIO

How the Usio Platform Helps SaaS Companies Serving Nonprofits Unlock Revenueand Boost Valuation This Usio partner began as a volunteer-run SaaS platform supporting school clubs and community volunteers with fundraising, ticket sales, communications, event management, and more. But without an internal payments team, they hit a familiar roadblock: enabling nonprofits to accept donations and sell merchandiseboth online and in personwithout technical complexity or slow onboarding.

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An Explosive New Distribution Channel

Tom Tunguz

As traffic to traditional websites plummets due to AI answering user queries directly, there is a new explosive form of distribution. “AI agents are now creating Neon databases at 4x the rate of human developers , driving new requirements for instant provisioning, automatic scaling, & isolated environments.” If I ask an AI agent to create a web application, I want it to select all the components : the front end framework, the database, & the hosting service.

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10 Awesome Things the Free SaaStr AI Can Do For You, From Reviewing VC Pitches to Drafting Cold Outbound For You

SaaStr

So our own SaaStr AI has now logged over 30,000 conversations (!) — and it’s pretty awesome. You can try it right here below embedded in this post, or just click here. It can answers tons of questions, from how to hire a VP of Sales and where and whom to meet at SaaStr Annual. But it can also do some pretty epic things you might not think about.

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Qualitative vs. Quantitative Data: 7 Key Differences

The Daily Egg

Qualitative data is information you can describe with words rather than numbers. Quantitative data is information that uses numbers. One type of data isnt better. The post Qualitative vs. Quantitative Data: 7 Key Differences appeared first on The Daily Egg.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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How Excire Simplified Their International Software Sales (and Taxes) With FastSpring

FastSpring

As your software business grows large enough to expand into more countries or regions, the system or multiple systems you use to sell it can become more and more complex. Or, you can simplify the system with one global merchant of record. When Excire became a popular enough product line that it was being sold in both Europe and the U.S., Managing Director Mathias Martinetz and CTO Thomas Kster knew their current online checkout setup having one solution for Europe and one for the U.S.

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5 Ways Embedded Payments Streamline Operations for Growing Businesses

USIO

If you own or run a growing business, you’re likely juggling expansion, cash flow, customer experience, and back-office operations. Embedded Payments won’t solve every problem, but they can make the complicated parts of running your business a whole lot simpler. Lets explore five specific, actionable ways that Embedded Payments streamline operationsand why so many growth-stage businesses are leaning in. 1.

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Webinar Recap: The State of Surcharging in 2025

Stax

Credit card surcharging has become a hot-button topic for businesses nationwide. But with complex regulations and shifting legal landscapes, it can be nearly impossible to stay up to date on your own. Stax Connect’s recent webinar, featuring CardX Founder Jonathan Razi , offered ISVs insight into this intricate challenge, providing expert guidance on surcharging compliance and a glimpse into the future of payment processing.

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7 Ways AI Will Change Sales In The Next 12 Months

SaaStr

Dear SaaStr: How will Ai Change Sales in The Next 12 Months? Within a year, an AI sales rep will join every human sales rep on every Zoom and call 95% of I dont knows and Uh Ill get back to you will be gone Within a year, an AI BDR will answer all inbound sales questions 98% of humans setting up appointments with AEs will be — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) April 20, 2025 AI is going to fundamentally reshape sales over the next 12 months, and were already seeing the earl

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPalwhere she led an 800+ person global team.

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SEO Topic Clusters: Complete Guide, Examples & Free Templates

The Moz Blog

Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversionsplus grab free templates to start now.

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Comparing 12 Mobile App Analytics Tools: Features, Pricing, and More

User Pilot

When you’re building a mobile product , data is your lifeline. Whether for tracking feature adoption or spotting drop-off points, the right analytics tool can make or break your growth. But if you ask me, theres simply no one-size-fits-all solution. Some tools are great for marketers, and others are for product or development teams. What works for a startup might not scale for an enterprise.

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