Trending Articles

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. And more importantly, revenue and user growth that is accelerating at scale.

Payments 268
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How To Build a Convincing Opt In Popup That Gets Signups

The Daily Egg

Everyone complains about popups. But if you are trying to grow your business, who cares? Opt in popups work. The right offer, shown at the. The post How To Build a Convincing Opt In Popup That Gets Signups appeared first on The Daily Egg.

Business 250
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Reducing Fraud and Payment Errors with Secure Digital Disbursements

USIO

If you’re still relying on manual payout processes, paper checks, or disconnected systems, you’re more vulnerable than you think. But here’s the good news: digital disbursements offer a faster, smarter, and far more secure way to manage outbound payments. Lets break down how secure digital disbursements can protect your businessand streamline your operations in the process.

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The Best Time to Post on Threads in 2025 — Data from 700K+ Posts

Buffer Resources

If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language. And now we have enough data to add Threads to our roster, too! Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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GA4 Custom Event Tracking for SaaS Without the Headache

The Moz Blog

Want to go beyond pageviews in GA4? Learn how to use custom event tracking to understand user journeys in SaaS and turn insights into growth.

SaaS 94

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Crazy Egg Tracking: See Exactly How Visitors Use Your Website

The Daily Egg

If youve ever wondered what visitors actually do on your website (not just what pages they visit, but where they click, how far they scroll, The post Crazy Egg Tracking: See Exactly How Visitors Use Your Website appeared first on The Daily Egg.

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Use FastSpring’s Expanded Local Payment Methods to Grow Revenue in New Markets

FastSpring

In todays digital-first economy, expanding into high-growth markets isnt just an opportunity for global businesses its a necessity. In recent years, digital economies have grown exponentially across Asia, Latin America, the Middle East, and Africa, and the sheer market size makes these geographies impossible to ignore. So, what can digital goods companies do to break into these markets effectively?

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“All Models Are Wrong, Some Are Useful.”

Kellblog

“I have a map of the United States … actual size. It says, Scale: 1 mile = 1 mile. I spent last summer folding it. I also have a full-size map of the world. I hardly ever unroll it.” — Stephen Wright (comedian) Much as we build maps as models of the physical world, we build mathematical models all the time in the business world.

Scale 93
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Re-Designing Your SEO Career — Whiteboard Friday

The Moz Blog

SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Rememberyou're not starting from scratch, you're redesigning with purpose!

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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AI Adoption: 5 Hard Truths About the Fastest Technology Transformation in History With Aaron Levie, CEO Box

SaaStr

We’ll do deep dives on all the SaaStr + AI Summit 2025 speakers soon! We wanted to kick it off with some of the key insights with Box CEO Aaron Levie and IBM VP AI Raj Datta: The Numbers Don’t Lie – ChatGPT Hit 500M Users in Just ~2 Years Let’s start with the cold, hard metrics that SaaS leaders seem to underestimate: AI adoption is happening at an unprecedented velocity.

AI 217
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Crazy Egg vs. Mouseflow | Each Tool’s True Strengths

The Daily Egg

Mouseflow, like Crazy Egg, belongs to the analytics/tracking software space. With the main difference being that Mouseflow gravitates around user behavior and customer journey mapping. The post Crazy Egg vs. Mouseflow | Each Tools True Strengths appeared first on The Daily Egg.

Software 147
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How AI Redefines User Experience

Tom Tunguz

What if every software spoke English? We asked this question about two years ago but now they do - with AI we can retrofit existing apps to speak English. I don’t want to have to figure out any particular menu to find a setting or understand how a product manager or designer intended me to use the product. I just want to talk to my computer and tell it what to do.

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The 5 customer success revenue metrics that matter (to the board, the market, and you)

ChurnZero

If youve come up in your career through sales, you’re used to living in a world defined by revenue metrics. Pipeline coverage. Win rate. Deal velocity. If youve reached the pinnacle of becoming a chief revenue officer (CRO), you know how to tell a growth story that makes sense to the board and to the market. But if you havent looked closely at how customer success revenue metrics plug into that story, youre probably leaving revenue on the table – and missing a critical opportunity to

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Best Applicant Tracking Systems for 2025

How To Buy Saas

In the fast-paced hiring landscape of 2025, an Applicant Tracking System (ATS) has become an essential tool for companies of all sizes and sectors. Whether youre a startup , an SMB , or a global enterprise , the right ATS can streamline your recruitment process, save time, and help attract top talent in a competitive market. Modern ATS software automates tedious tasks like job posting, resume screening, and interview scheduling, freeing HR teams to focus on engaging with candidates.

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The Great AI Reset: It’s Time to Refound Your Start-Up. Now.

SaaStr

Is your B2B startup now part of the past … because it was founded before 2023? Maybe. Be honest. Has growth slowed while new AI entrants in your space are growting at epic rates? No one’s coming to save you. But … but … it’s too late to refound your start-up in the Age of AI. It’s not too late. We are early. [link] — Akshay Krishnaswamy (@hyperindexed) May 5, 2025 The Pre-AI Stigma Is Real If you founded your SaaS company before 2023, you’re wearin

AI Search 188
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Taming the IT Beast: Strategies for consolidating and simplifying your tech stack

BetterCloud

With money on the mind, its no wonder that SaaS consolidation trends have continued. This isn’t just a fleeting trend; it’s a strategic imperative for businesses aiming for efficiency, security, and a healthier bottom line. In 2025, a sprawling, ungoverned tech stack can quickly become a costly and unwieldy beast, hindering agility and draining resources.

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How Chargeback Makes IT Strategic in the Eyes of the CFO

Blulogix

By BluLogix Team How Chargeback Makes IT Strategic in the Eyes of the CFO Too often, IT is seen as a cost center. It delivers critical servicesbut from a financial perspective, its a black box. Costs come in, bills go out, and leadership is left wondering: Where is the value? For CIOs looking to elevate ITs role in the enterprise or government agency, thats a problem.

AWS 59
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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ChurnZero product release notes Q1 2025: Engagement AI, Synthesia integration, Success Plans

ChurnZero

2025s first quarter was filled with exciting product updates and announcements for the ChurnZero team. Keep reading for highlights around our Engagement AI, new video AI integration with Synthesia, and collaboration improvements to Success Plans. 1: Engagement AI Details : Do you have a multi-faceted understanding of your customers health? While we know theres a treasure trove of insight buried in emails, meetings, and other touchpoints, no one has time to synthesize it all.

AI 52
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Run Outreach Campaigns as a Team — Without the Back-and-Forth

Nimble - Sales

Outreach works best when your team is aligned. Thats why were introducing shared and drafted Group Messages in Nimble a better way for teams to collaborate, refine messaging, and drive results together. With shared access and the ability to The post Run Outreach Campaigns as a Team Without the Back-and-Forth appeared first on Nimble Blog.

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The Reality of Selling Your Company: What No One Tells Founders with Brian Halligan, Co-Founder and Chair of HubSpot

SaaStr

So a little while ago we did a very deep dive with Brian Halligan, co-founder and chair of HubSpot. One of the topics we did a deep dive on was mergers & acquisitions, and it was so good I wanted to just break out that portion of the convo: Net Net: Acquisition offers are far less common than you think. Despite HubSpot’s success, Brian Halligan reveals they “didn’t get any acquisition offers” in 18 years.

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The Power 3 SaaS Metrics That Predict If You’ll Scale or Stall

The SaaS CFO

Scaling a SaaS business sounds greatmore logos, more revenue, better valuation. But there are three metrics that will determine if you have the potential to scale and if you are scaling versus growing. These arent vanity metrics. You are swimming upstream if these metrics are not improving. Looking for a path to profitability? Start calculating […] The post The Power 3 SaaS Metrics That Predict If Youll Scale or Stall appeared first on The SaaS CFO.

Metrics 52
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Why Cloud Adoption Demands Better Internal Billing

Blulogix

By BluLogix Team Why Cloud Adoption Demands Better Internal Billing Public sector IT is moving to the cloudand fast. From statewide digital transformation initiatives to university research platforms running on AWS and Azure, cloud services have become essential infrastructure. But theres a big problem hiding behind that progress: Most internal billing systems werent built for the cloud.

Cloud 59
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Your Content SHOULD Repeat Itself

Adhere Creative

You've said it before, but you NEED to say it again if you want to actually be heard by your audience.

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AI-Powered Resume Parsing Is Here — Find the Right Fit, Faster.

Nimble - Sales

Recruiting takes timeand when youre buried under a pile of resumes, its easy to miss top talent. Our new AI-powered resume parser helps recruiters quickly turn unstructured resumes into clean, searchable candidate profiles. Just upload, parse, and get back to The post AI-Powered Resume Parsing Is Here Find the Right Fit, Faster. appeared first on Nimble Blog.

AI 52
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Dear SaaStr: How Do I Become a Great Sales Rep?

SaaStr

Dear SaaStr: How Do I Become a Great Sales Rep? To become a great sales rep, you need to focus on a few key principles and habits that separate the top performers from the rest: 1. Truly Solve Problems, Dont Just Sell The best sales reps dont just pitch productsthey solve problems. Start every conversation with a version of, How can I help you [achieve X]?

Sales 177
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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How Marketers Accelerate Data Cloud ROI

CloudKettle

Looking to turn your customer data into real, measurable ROI? In this blog I share how Salesforce Data Cloud and Advertising Studio can help marketers activate data in powerful, practical ways. Working for Salesforce for almost 14 years exposed me to the ups & downs of launching or buying new products on the regular. Some […] The post How Marketers Accelerate Data Cloud ROI appeared first on CloudKettle.

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Audit-Proof IT: Building a GASB-Compliant Internal Billing System

Blulogix

By BluLogix Team Audit-Proof IT: Building a GASB-Compliant Internal Billing System In government and higher education, IT spending isnt just about efficiencyits about accountability. CIOs and IT finance leaders are expected to track every dollar, justify every allocation, and survive every audit. But many are still relying on spreadsheets and outdated tools that werent designed for todays IT complexity or compliance demands.

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You’ve Done the Audience Research… Now What?

Sparktoro

This is a guest post by Tommy Walker, founder of The Content Studio. Tommy was the Editor-in-Chief at ConversionXL, the first marketing hire at Shopify Plus, and Global Editor-in-Chief at QuickBooks. As a 20-year career veteran, his methodologies have contributed to 10-figures in revenue, and have become integral to developing category-defining brands.