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Dear SaaStr: How Should I Actually Set the Sales Plan for the Year For My VP Sales?

SaaStr

Dear SaaStr: How Should I Actually Set the Sales Plan for the Year For My VP Sales? Try the C10, C60, and C90 framework. C = Confidence. The 3 plans you need to make as a founder: The C10 Plan, The C60 Plan, and the C90 Plan: pic.twitter.com/JSPcjbfzpt — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) October 4, 2022 Youre essentially building three layers of planning to balance ambition, realism, and risk management.

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How to Turn Employees AND Customers into Brand Evangelists

The Daily Egg

A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as. The post How to Turn Employees AND Customers into Brand Evangelists appeared first on The Daily Egg.

Branding 190
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Networking is now OPEN for SaaStr Annual 2025!!

SaaStr

NEW! SaaStr Who Do You Want to Meet Brand new for 2025, were launching the SaaStr Who Do You Want to Meet AI-powered networking program. This is a brand new way to have 1:1 meetings with peers attending SaaStr. If you’ve got your ticket for SaaStr 2025, youll receive a separate email from SaaStrs New Who Do You Want to Meet Program with specific instructions.

AI 217
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6 Micro Commitments That Move Prospects Down Funnel

The Daily Egg

Micro commitments are those small steps you take to achieve a larger goal. In this case, its small steps a potential customer takes that pulls. The post 6 Micro Commitments That Move Prospects Down Funnel appeared first on The Daily Egg.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Payment Facilitator: Definition, FAQ, and examples

Payrix

What is a payment facilitator? A payment facilitator (or PayFac) is a software platforms all-in-one payment processing solution. Instead of your customers needing to create their own merchant account to process payments, you as the PayFac developer handle all the payments setup and complexity for them. Think of it as becoming the payments "master account" for all your customers.

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What is an ISV Partner? Here’s Everything You Need to Know About Independent Software Vendors

Stax

These days, software is no longer just a toolits the backbone of how modern businesses operate. From healthcare to construction to finance, every industry is powered by digital solutions tailored to their unique needs. At the heart of this transformation is a growing ecosystem of Independent Software Vendors (ISVs) building applications that plug into broader platforms and solve specialized problems.

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How to Be an Effective SEO Mentor — Whiteboard Friday

The Moz Blog

When you're set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracles in-depth framework presented in this weeks Whiteboard Friday covers considerations like building trust, setting boundaries, and the qualities that make a great mentor.

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No, I Will Not A/B Test That

Sparktoro

Marketers love to talk about A/B testing. Heck, Ive said it too. It sounds prudent. Responsible. Test before you commit! Dont waste resources! But the longer I work in marketing, the more I believe most A/B tests are a waste of time at least for small and medium-sized businesses.

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The Complete Guide to SaaS Upselling: How to Increase Revenue from New and Existing Customers

Stax

For SaaS companies looking to scale, upselling is one of the most effectiveand often underutilizedrevenue levers. Instead of pouring resources solely into acquiring new customers, smart SaaS businesses focus on increasing revenue from existing customers by guiding them to higher tiers, unlocking premium features, and expanding their usage. This guide explores the ins and outs of SaaS upselling, from the strategies that work best to the tools and timing that maximize results.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Dear SaaStr: Should I Buy a Great “.com” At a Crazy Price or Just Stick What the “.ai” We Already Have?

SaaStr

Dear SaaStr: Should I Buy a Great “ com” At a Crazy Price or Just Stick What the “ ai” We Already Have? It’s funny, a lot of folks are probably doing it the other way, trying to buy the.ai today Still, the larger question is does the URL even matter today? What I can tell you is sometimes it is worth it. One of the top SaaStr Fund investments is Owner, growing incredibly quickly.

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5 Perfect Customer Retention Emails + When to Use Them

The Daily Egg

A customer retention email is a message designed to keep existing customers engaged with your brand. Customer retention emails can take several different forms, from. The post 5 Perfect Customer Retention Emails + When to Use Them appeared first on The Daily Egg.

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MozCon Early Bird Tickets Are Live: Only 200 Available!

The Moz Blog

Ever felt priced out of MozCon or too far to attend? Early Bird tickets are live for new London and NYC eventsgrab yours now and learn SEO that actually works.

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Notta Review 2025: The AI Note-Taking Assistant That’s Changing How We Meet, Learn, and Create

How To Buy Saas

In a world driven by conversationsmeetings, lectures, brainstorming sessionshow we capture and act on information can make or break productivity. Notta , the AI-powered note-taking and meeting assistant, steps in to maximize the value of every conversation. In this blog, well walk you through every important feature of Notta, how it compares with top competitors, and why professionals, students, and creators are turning to this tool in 2025.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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BlueSnap Wins the 2025 BigCommerce Technology B2B Excellence Award

BlueSnap

BlueSnap is thrilled to be honored with the 2025 BigCommerce Technology B2B Excellence Award. This prestigious recognition celebrates our longstanding partnership with BigCommerce and commitment to helping B2B businesses overcome their most pressing payment challenges. The post BlueSnap Wins the 2025 BigCommerce Technology B2B Excellence Award appeared first on BlueSnap.

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Top SaaStr Posts and Pods of the Week: YCombinator’s Fundraising Tricks, Notion + GitHub’s Secrets to Customer Success, Databricks’ CRO on Scaling

SaaStr

Top Posts: #1. The Problem with Small But Mighty AI Start-Ups #2. There Are Now 3,000+ Billionaires. 100+ Are in B2B. #3. B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital #4. From 0 to 1 Billion Meetings: How Otter.ai Built a Bottom-Up AI SaaS Without a Single Sales Rep #5. The Top 10 Learnings from Launching SaaStrs Own AI: What Every B2B Founder Needs to Kno w Top Vids + Pods: #1.

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35 Critical Startup Metrics: From Pre-Seed to Exit

The Daily Egg

If your startup is working, there will be data to prove it. Investors expect to see that data clearly. So does your team. But not. The post 35 Critical Startup Metrics: From Pre-Seed to Exit appeared first on The Daily Egg.

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Top CRM Features for Sales Collaboration

Teamgate

Explore essential CRM features that enhance sales collaboration, streamline workflows, and boost conversion rates for your sales team.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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The Traditional Video Production Model No Longer Works in B2B (And What To Do Instead)

Adhere Creative

Lets say you did everything right. You hired a reputable crew. You scripted the message. You chose a great setting. You received a good-looking video that you put into play. And then. nothing happened.

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Social AI

Tom Tunguz

I want to see how you use AI. The biggest challenge to AI adoption is reimagining workflows, AI is best discovered socially. Midjourney’s launch on Discord was brilliant. As a new user, I knew enough to ask for an image of a rabbit on a firetruck. But by watching others, I discovered I could create vector images, recast photos into Ghibli-style art, change aspect ratios, or convert photos to pencil-shaded drawings.

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Dear SaaStr: How Do I Deal With Burnout and Cut Myself Some Slack?

SaaStr

Dear SaaStr: How Do I Deal With Burnout and Cut Myself Some Slack? Burnout after a tough 4-5 year (or longer) stretch is real, and its brutal. Almost all of it feel some of it at least around Year 4-5. Maybe every 4-5 years. But heres the thing: you cant just power through burnout indefinitelyit doesnt work. Youve already proven you can push through when it matters, but now its time to recalibrate and rebuild your energy.

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The Only Types of Social Proof That Sway Decision Making

The Daily Egg

Social proof is rooted in psychology, playing on the idea that people are influenced by the actions and opinions of others, particularly when they arent. The post The Only Types of Social Proof That Sway Decision Making appeared first on The Daily Egg.

Marketing 147
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Clouded Judgement 4.18.25 - The Hidden Value in the AI Application Layer

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now The Hidden Value in the AI Application Layer The big headline in startup land this week: OpenAI is rumored to be acquiring Windsurf in a $3 billion deal. Windsurf (formerly known as Codeium) is a powerful coding assistant, similar to products from Cursor or GitHub copilot.

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Move Money Like a Pro: Usio for Lenders

USIO

Lets face it lending isnt just about approving loans anymore. Its about moving money faster, collecting payments smarter, staying compliant, and offering an experience that borrowers remember (for the right reasons). And if you’re still relying on outdated payment processes or cobbling together a patchwork of third-party vendors? You’re not just behindyoure bleeding time, revenue, and trust.

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Rabbits on Firetrucks Redux

Tom Tunguz

Two years ago I published an image of a rabbit on a fire truck to demonstrate how effective image generation was for blog posts. The conclusion at the time : the images were unusable. In 2025, the opposite is true - with one caveat. Prompt: Coupa & Thoma Bravo logos each in front of a cloud with a plus sign between them. 2023 2025 Two years has brought tremendous professionalism to new image.

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10 Unforced Errors Founders Make in the VC Fundraising Process

SaaStr

10 Things Founders Do That Reduce The Odds They Get Funded So the other day I was introduced to what looked like a great founder. The space was a bit unusual but thats OK. I asked the founder to send me the most detailed deck he could so I could do my homework. He sent me a 3 page teaser deck with zero data. The classic teaser deck. It said basically nothing I couldnt learn from his homepage.

CTO 216
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)

Buffer Resources

I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way.  The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy.

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Partnering with Hammerspace

Clouded Judgement

David Flynn (Hammerspace CEO) with his team at Hammerspace that also worked with him at Fusion-io At Altimeter, we love investing in companies solving foundational infrastructure problems, and few problems today are as pressing or as universal as unstructured data. That’s why we’re thrilled to back Hammerspace and lead their $100m Series B, the company building a new kind of data platform - a parallel global file system with automated data orchestration for the AI and hybrid cloud er

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Why Business Owners Are Embracing Payfac-as-a-Service

USIO

The payments industry is projected to grow to $3 trillion globally by 2026. Thats not just market growthits a wake-up call. If you run a business, its time to stop thinking of payments as an afterthought and start viewing them as a strategic advantage. Thats where Payfac-as-a-Service comes in. If youve ever wished you could offer your customers seamless payments without becoming a full-blown payment company yourself, this is your answer.