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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Look at the many search results using the term ‘mobile application developer’ in the screenshot below. The ‘free invoicing software’ ad above leads to a landing page, only to show that the software has a 30-day free trial. If you just copy your competitors, you’ll get lost in the noise of the search engines.

Strategy 136
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Top 30 SaaS Companies in India

SmartKarrot

is an Indian software development company headquartered in Chennai. The services provided by Zoho include Zoho CRM, inventory management, mobile application development, project time tracking, collaborative client portal, and more. Found in 1996 by Sridhar Vembu, Zoho Corporation Pvt Ltd.