12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI
Neil Patel
JUNE 23, 2021
Look at the many search results using the term ‘mobile application developer’ in the screenshot below. The ‘free invoicing software’ ad above leads to a landing page, only to show that the software has a 30-day free trial. If you just copy your competitors, you’ll get lost in the noise of the search engines.
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