Baremetrics

DECEMBER 7, 2023

You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general. In QuickBooks, add “Marketing” account as a subaccount of Sales & Marketing.

Startup 90

Startup Merchant Services DevOps as a Service SaaS 90

OPEXEngine

JUNE 11, 2020

At OPEXEngine, we pull apart the different nuances of each business model to make sure we are benchmarking companies correctly. SaaS companies have to focus both on new customer acquisition as well as retaining and delighting customers throughout the customer relationship. In addition, it affects cash flow.

SaaS Payments 52

SaaS Payments Payment Solutions Payment Features Subscription 52

OpenView Labs

FEBRUARY 2, 2021

With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

User Pilot

JULY 23, 2020

If “marketing” is only a matter of new customer acquisition for you, then you’re missing the point of being in SaaS. As a general rule, it is a bad idea to use general discounts as an acquisition tactic for SaaS companies: It undermines the value proposition of your service. Day 1 Retention. Week 1 Retention. Month 1 Retention.

Retention 95

Retention SaaS Payments Strategy Payment Solutions 95

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. They aren’t alone.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. A high figure is a signal you’re spending too much on customer acquisition, a low number the opposite. Benchmarking: CAC Payback Goals. Arguably the most important spend decision SaaS operators make is focused on acquiring customers.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. This is why planning is so important. Jonathan Naccache, Webistry.

Scale 111

Scale Branding Underperforming Technical Team AWS 111

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. They aren’t alone.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Benchmarking data shows that it’s harder than ever for new SaaS companies to gain initial traction and reach the expansion stage. They aren’t alone.

Scale 40

Scale Startup Technical Review Software Review 40

Outseta

AUGUST 23, 2017

It had customer acquisition and revenue targets for existing products, and new lines of business that did not yet exist. Sure, in established businesses benchmarking and historical performance can set some precedence. We don’t have any agreed upon budgets, or any sales reps with quotas.

Forecasting 52

Forecasting Scale Underperforming Technical Team Technical Review 52

SaaStr

MARCH 17, 2023

They can provide big-picture ROI, but they don’t have hard ROI metrics, benchmarks, and success stories. Utilize the benefits of flexibility to increase acquisition, build trust with customers, and ultimately convert them to longer-term contracts. If you have an in-depth ROI figure, talk to customers very early about this value.

Marketplace as a Service 246

Marketplace as a Service Software Review Technical Review Azure 246

SaaStr

APRIL 24, 2020

Prior to their IPO, Domo raised funding from the likes of Benchmark, Founders Fund, a16, Greylock and IVP to name a few. And prior to their IPO, Domo raised funding from some of the best in the business including Benchmark, Founders Fund, Andreessen Horowitz, Greylock, and IVP, to name a few. billion in annual revenue.

Scale 239

Scale Leadership Technology Strategy 239

OpenView Labs

JANUARY 29, 2020

Freemium benchmarks. Freemium: It’s About Acquisition, Not Revenue. However, freemium is a really potent acquisition model. There are costs and benefits to the model — is the acquisition cost worthwhile for your company? As a bonus, they’ve included a freemium pricing template.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Sales Hacker

OCTOBER 7, 2021

She has published over 100 industry-leading research papers on the strategies, benchmarks, and best practices of high-growth sales and marketing organizations. As the Chief Growth Officer for Wheels Up she focuses on revenue generation through new client acquisitions within the sports, entertainment, and corporate sectors.

Scale 137

Scale Sales Recruiting Sales Hiring VP of Engineering 137

SaaStr

MAY 22, 2020

I do have to ask, though, when we do Q and As, as well, the awful moment is when you say, “Does anyone have a question from the audience?” So that breaks down into support, product, acquisition, contribution, engagement, and success. David Spinks: Acquisition is growth. Benchmark- [crosstalk 00:30:08].

Technical Advisors 285

Technical Advisors Engagement Startup Benchmarks 285

SaaStr

MAY 21, 2019

78 times in the AWS … ADABAS was referenced in the Amazon press release and earnings announcement. If we think back on 2018 alone, over 90 billion dollars of acquisition activity, as the legacy vendors tried to buy their way into this space to catch up with the wave that the innovators have been leading. Twice for retail.

Cloud 203

Cloud Scale Finance Retention 203