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In this blog, we asked Panintelligence CEO Zandra Moore and CTO Ken Miller what they think are some of the most frequent mistakes in SaaS development and offer actionable insights to help you steer clear of them. We often see companies too focused on customer acquisition, and not enough on retaining customers.
Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. What’s that going to do to your company? When we made the acquisition, I remember being in a meeting with our senior executives. And guess what happened to all those mistakes, they were terrible.
So I worked for Jason Lemkin for about six years, half of which was EchoSign and the other half of which was Adobe post acquisition. So I wanted to get the experience of working for a Fortune 500 tech company. New category. So he’s the CTO? And no sales people currently performing in the company?
The catch was he had just moved his family four kids to New York city. We had no New York city presence. Our entire company is in Raleigh, our entire development team is in Raleigh, entire product management team is there, I’m there. I had my CTO and everyone would be like, “You can’t do this.
And also, we always prioritize the features requested by our existing customers over the new prospects. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. You know, earlier today we talked about creating a new category. Welcome Eric.
I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And even if you haven’t started a company, I remember my CTO for my first company BigMachines was Vic Austin. And I just told him, “Hey I’m starting a company.”
At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong companyculture, how to think about international expansion, and much more. In a new one, it was tough to keep up.
As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader. Before Quip, Sam spent an incredible 3 years at Dropbox where he was the first enterprise sales rep in the entire company. Sam Taylor: And so, I met Bret.
Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. How did Jeff and Sameer assess the culture fit between the 2 companies when deciding whether or not to join forces? How do they distinguish between culture and values? Just to name a few.
Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene.
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