SaaStr

APRIL 4, 2023

You’ll want to choose your Go-To-Market tools based on what you’re after. You’ll probably have a smaller lifetime customer value and customer budget for acquisition. You’ll also likely need a dedicated team to carry these deals through to the finish line. The sales cycle at this stage may be very short.

Scale 246

Scale Scaling Strategy Outbound Sales Team 246

Chart Mogul

FEBRUARY 13, 2025

To grow your subscriber base, you need strong marketing and sales. Consistent outreach, targeted messaging, and a clear value proposition will drive customer acquisition and fuel your growth. Annual, quarterly or monthly targets should be set together, with each team clear on how their KPIs fold up to the GTM teams goals.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

How To Buy Saas

FEBRUARY 25, 2025

Over the past two decades, Salesforce has evolved from a sales CRM into a comprehensive platform spanning sales, service, marketing, e-commerce, and app development. Through numerous acquisitions (ExactTarget, Tableau, Slack, and more), Salesforce built an expansive ecosystem of cloud services.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199