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Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?
So I worked for Jason Lemkin for about six years, half of which was EchoSign and the other half of which was Adobe post acquisition. So you look at companies, Top 10 SaaS companies in history, none of those companies got their first VP of Sales wrong. You’re probably going to maybe give them some shares in an advisor.
And I’ve been building SaaS Companies now for 20 years, so that’s a long time. But they were doing it earlier than Java and trying to do it in a way where it gets deployed on the internet, which is something we would call SaaS today. And as a hobby we have just launched another SaaS company called ThreeKit.
Is your title CTO? Dharmesh: Yes, CTO. So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past. So this is Dharmesh.
Is your title CTO? Dharmesh: Yes, CTO. So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past. So this is Dharmesh.
We closed a very successful series C process and then our commercial scale, I think, eclipsed the technical scale of the business, right? Because if you’re on an email service provider and you’re a scaled business, it’s not like you’re going to churn this week and be migrated onto a new platform next week.
Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021. Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) 29:06) The importance of sales playbooks and codifying the sales process. (35:30)
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