Product-led growth: AKA what you should be doing | ProfitWell
ProfitWell
DECEMBER 6, 2019
The way in which people buy and use software is drastically changing. The traditional approach to SaaS growth involves building a product, then hiring a sales team to sell the product. It developed a product people desperately needed—easy file sharing. Dropbox used the need for its software as leverage in its growth strategy.
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