Acquisition Marketplace as a Service Sales Recruiting 
Intercom, Inc.
FEBRUARY 6, 2020
Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.
SaaStr
JULY 9, 2019
Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. The next thing I would say we learned is really about removing all barriers to user acquisition. I’m from South Africa.
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SaaStr
APRIL 30, 2022
Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. The key here is knowing what your sales model is. And there are basically two sales models out there.
Sales Hacker
OCTOBER 13, 2020
If you missed episode 130, check it out here: Turning Junior-level Talent into Top Sales Professionals with Eddie Baez. Subscribe to the Sales Hacker Podcast. Why it’s hard to build a two-sided marketplace [13:38]. Sales enablement is easy. More sales meetings, more money. More sales meetings, more money.
Unbounce
JUNE 16, 2020
I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). Your partners act as an outsourced sales and marketing team.
Casey Accidental
JANUARY 23, 2019
They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. Or do people report into managers in HQ? One is around local expansion.
Point Nine Land
APRIL 9, 2021
What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?
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