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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. Why are we talking about PLG?

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29 , we’re taking a look back at some of our favorite classic sessions. (And You’ll find out tomorrow. And grab the best deal ever on 2021 Annual tickets here ). Hubspot today is a $23B juggernaut. But of course, it wasn’t always quite that big!

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

When is the right time to hire their first sales reps? What are the most common mistakes founders make when hiring their first reps? What can be done to minimize ramp time of new reps? What are the core metrics founders should measure to determine the effectiveness of their reps and sales teams?

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SaaStr Podcast #413 with SafeGraph CEO Auren Hoffman: “How to Build a Unicorn in 8 Simple Steps”

SaaStr

Ep: 413: Join four-time Founder and CEO Auren Hoffman as he breaks down how businesses can become the right model for explosive growth, emulate their strategy, and join the path to Unicorn potential in eight simple, hand-made steps. So hopefully we’ll have a lot of time for questions. This is also true with people you hire.