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Product Analytics: A Beginner’s Guide To Measuring Product Usage + Product Analytics Tools

User Pilot

It’s the tools and methods you use to understand user behavior within your app. So, understanding what they do within your product is critically important for: improving new user Acquisition improving user Activation maximizing and increasing Revenue improving user Retention encouraging current users to refer you to new users, etc, etc.

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A Deep Dive Into e-Commerce Gross Margin

OPEXEngine

Web development. MarketingSherpa surveyed some e-commerce store owners and found that e-Commerce owners report an average gross margin between 30% and 40%: Gross Margin & Customer Acquisition Costs. Having higher average gross margins across your store will allow you to spend more on customer acquisition.

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What Are The Top 50 SaaS Companies in 2020?

SmartKarrot

Ever since its inception in the 1960s, SaaS has evolved from a mere time-sharing system to innovative and efficient applications that can be accessed on multiple computers. Growing at the same pace, a report from BetterCloud had anticipated that 73% of the organizations will have all SaaS apps by 2020. And the result is visible!

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Is Strategy Dead in Tech? The Winners Don’t Think So

OPEXEngine

Although the San Jose-based company has always been a leader in developing world-class creative software like Photoshop and Illustrator, its go-to-market model (licensing boxed software) eventually slowed it down. Adobe’s evolution over the past decade or so is a good example. That has turned into a big win for Google.