The metrics behind Spotify’s IPO
Chart Mogul
MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. In the SaaS world, businesses generally aim to drive higher ARPA through add-ons and paid upgrades as the product matures. “Our Ad-Supported Service serves as a funnel, driving more than 60% of our total gross added Premium Subscribers since we began tracking this data in February 2014.”
75 
Let's personalize your content