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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Turning a sales objection into a unique differentiator. Prospects were confused over how the marketplace worked and the sales team struggled to explain it.

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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. Talk: SaaS.City Bootcamp: Sales Leadership.

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Benchmarking LinkedIn's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

LinkedIn attracts hundreds of millions of consumers to post resumes online and sells this data and access to its audience to advertisers and recruiters and salespeople. Unlike most SaaS companies who offer a single product, LinkedIn offers three: Talent Solutions, Premium Subscriptions and Marketing Tools.

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Advanced Affiliate Marketing for Saas, Software, and Digital Products

FastSpring

How to go about recruiting the RIGHT affiliates to help drive meaningful growth in your business. Are you looking for a merchant of record that will help you grow your subscription software business? Adam Riemer (05:29) So the way that we define value adding is would the sale have occurred without the affiliate touch point?

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Social Network Alchemy: The Five Ways of Turning Users Into Gold

Tom Tunguz

It’s a logical question to pose in the aftermath of the Digg sale and the wobbly Facebook IPO. There is one clear lesson from Digg’s sale: the technology that powered a once-massive social network is worth about $500,000. But this is still a media business, just with a performance oriented advertiser base. The Big Digg Lesson.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. This wasn’t the case.

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How to Target Generation Z Through Paid Ads

Neil Patel

Or, as consulting firm McKinsey puts it : As access becomes the new form of consumption, unlimited access to goods and services (such as car-riding services, video streaming, and subscriptions) creates value. With that in mind, here’s a word of warning: advertising to Generation Z is a double-edged sword. Good: Just Eat.