Remove AI Search Remove Customer Lifetime Value Remove Payments Remove PayPal
article thumbnail

Here’s What Investors Look for in SaaS Businesses

Baremetrics

Bigger companies acquire SaaS products with a large customer base to improve the other assets in their portfolio. An example of synergy could be an ecommerce brand aggregator acquiring an ecommerce tool to scale the primary business. Churn Rate Churn rate basically defines the long-term trajectory of a business.