This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. Listen to sales calls or conduct marketresearch to understand if your category has formed yet.
Are you searching for new ways to make sense of the marketing data you’ve been aggregating? With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data. 5 Ways to Use Wolfram Alpha for MarketingResearch.
Includes 5 searches per month. Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. It has a lot of market data can segment based on your requirements.
Over the past year, generative AI’s capacity for content creation has drawn most of the noisiest headlines: how AI models can instantaneously create Pixar-like shorts starring your pet chihuahua, or drum up the Drake-Kendrick Lamar diss track you never knew you wanted. Concurrently, the way companies view marketing is changing.
How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.
We conducted intensive marketresearch with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. In the meantime, Diego started actively blogging.
They’ve held 90%+ of the global searchmarket share for 15 years. Even the rise of AI tools has been unable to budget that number (so far). Google is a massive presence on the modern web. They get <9% of all web visits, but send more than 60% of all referring traffic to other sites. Google is certainly one of…
Google will also begin phasing out third-party cookies from its browsers to strengthen user privacy and promote itself as a secure search engine. This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. Invest More in MarketResearch. Use AI-Based Bidding.
Thanks to email automation and AI, however, sending tons of emails has never been easier. Jordan Crawford (Founder of Blueprint) advises that there are many things that AI can programmatically do today to research and look for news and other relevant information. Email often plays a significant role in hitting numbers.
Such data used to be difficult to analyze, but AI-powered tools have streamlined the process. For example, Zendesk uses AI to extract insights from support tickets, live chats, and emails, while Chorus.ai Companies usually conduct it when launching new products or expanding into new markets. Web search data.
Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Marketresearch techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.
While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the king of search in China. Baidu is an internet and AI company offering a range of services, including search, cloud computing, music, maps, translation, video, and even self-driving cars.
Optimizing your marketing strategy to cut costs. Constantly perform marketresearch to identify expansion opportunities. Use content marketing and SEO to educate and attract potential users. Take advantage of AI and customer feedback tools to improve customer satisfaction. Notion assists users with an AI chatbot.
Search Engine Optimization Tools that help with optimizing content, keyword research , and technical aspects. Marketing Automation Software helps automate repetitive marketing tasks such as email campaigns and lead nurturing. AI Analytics : Get instant AI-powered summaries from your data.
TL;DR The integration of AI and ML is likely to increase but not all companies will leverage it successfully. Ethical considerations about such aspects as AI objectivity or impact on user well-being will occupy more of PMs’ bandwidth. Teams will use augmented reality for user onboarding , UI & UX design , testing , and research.
My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. Why only SERP analysis doesn't cut it anymore Here's what's wrong if you limit your research to analyzing top-ranking pages.
Niche: Marketresearch. What Rand is Known For: Co-founder of Moz, Rand knows all there is to know about search engine optimization (SEO). What Rand is Known For: Co-founder of Moz, Rand knows all there is to know about search engine optimization (SEO). Follower Count: 9,700. Sorav Jain. Handle: @soravjain. Jasmine Star.
Your launch plan should contain the following: Detailed marketresearch and competitive analysis that examines the current market state and identifies the needs of your target user. To succeed at this stage, you need to coordinate your marketing efforts with your product team. The Go-To-Market Strategy Wheel.
However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Blog content localization.
TL;DR Product research tools are platforms used by product managers to gather, analyze, and interpret data related to their products and user behavior. A solid research tool to gather high-quality data through marketresearch, surveys, and great reporting tools. product analytics, user reporting , marketresearch, etc.).
ActiveCampaign is one of the best SaaS marketing tools. Intercom is the best AI-powered chatbot software. AI writing assistant : Once an in-app message is drafted, the built-in AI tool helps refine the copy by rephrasing words or shortening phrases for brevity and clarity. AI writing assistant in Userpilot.
AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. This tells us the public is interested in video content and is searching for it every day. There are many ways to edit your videos for free.
Second, the power of AI in customer experience will become more evident and accessible—an innovation we at ChurnZero have jumped on with the introduction of Customer Success AI. 2023 will be a breakout year for digital Customer Success, customer intelligence, and AI-fueled outcomes at SaaS companies. AI is real and it works.
The interviews are from creators across domains to help you learn a host of things like search engine optimization (SEO), branding, etc. Editor and industry veteran Erica Schneider and AI pro Rob Lennon teach you how in this course. Their podcast, Creators on Air aims to make you feel less alone on your creator journey.
Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. This goal is specific and measurable (20% increase in MRR).
There are a number of ways to look at it but in most situations, marketresearch is the first step. While not technically a part of the positioning process, successful positioning is not possible without researching the market. This involves identifying your competitors and researching their position in the market.
Searching for the best software for customer feedback to truly understand your customer sentiment ? Qualaroo helps you collect customer feedback and measure customer satisfaction with AI-powered sentiment analysis. You can use it to measure customer satisfaction , conduct marketresearch, etc. Typeform Workspace.
The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments. Use customer and marketresearch insights to clarify your value proposition, focusing on how the product addresses customer needs and stands out from competitors.
Next, conduct customer and marketresearch to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. Slack has recognized the importance of intuitive search and navigation and has heavily invested in improving these UX aspects.
2 Relying on the ‘HIPPO’ too much — without doing supporting marketresearch More often than not, B2B messaging ends up being decided by the HIPPO (AKA – the Highest Paid Person’s Opinion). For example leveraging AI, machine learning or automation to “serve” the right message to customers.
Then they can then explore the marketing channels like email, SMS, social media, etc. You can seamlessly monitor your website analytics, track the success of various campaigns, perform competitor analysis, perform keyword research, track backlinks, and create engaging content that resonates with your audience.
Pros and Cons Positive Specializes in content marketing and SEO Has expertise on various industries ranging from e-commerce, and fintech to B2B and B2C SaaS. Provide lots of services to help your website rank at the top of search engines. They also provide services for social media marketing, Reddit marketing, GTM services, and more.
You can easily find them in-app instead of searching through email. Plan and execute go-to-market strategies for new product launches, including developing launch plans, pricing strategies , and promotional campaigns. Product marketing manager : This role allows one to develop and execute product marketing strategies.
Research your target audience to understand their pain points Customer and marketresearch are vital for creating content that delivers value. You can use them to easily generate dozens of content ideas related to your main search query. Product-led content tools: AnswerThePublic. Userpilot frequently hosts live webinars.
MarketResearch: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. Hreflang is a metadata tag that tells a search engine which language and geographical region a webpage is targeting. Some countries, they use a mix of their own language and English when they’re searching.
TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Marketresearch focuses on wider market trends early in the product development cycle, while market validation focuses on the specific product and its market potential after the ideation stage.
Conduct marketresearch The aim of marketresearch is to assess what products are available in the market, what problems they address, how successful they are and what’s the demand. More importantly, it helps you find gaps in the market that your future product could fill. Google Trends.
For years, two questions have dominated both marketers interest and the medias coverage of Google Search: Are AI Tools taking market share away from Google? Is Google search growing, flatlining, or declining?
It’s January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments. This year is likely more active than most given the decline of Google search traffic, the rise of AI, the Twitter exodus, and the meteoric growth of Threads and Bluesky.
It provides extensive marketresearch features for collecting and analyzing quantitative and qualitative data. Here’s what Qualtrics has to offer: Research surveys : Create simple feedback surveys or elaborate research projects that are shareable via email, social media, your website, QR codes, SMS, and even offline.
It can range from basic FAQs to more complex databases with AI-driven search capabilities, all designed to be easy to use. For sales and marketing teams handling complex products or services, the knowledge base ensures they have the latest information and marketresearch to engage with leads and customers.
Mobile interfaces should be simple, with only essential UI elements on each screen, ensuring that mobile users dont have to search or zoom to find what they need. Conduct marketresearch and test with focus groups to identify areas where mobile-specific issues might arise, such as load times, navigation difficulties, or touch-related issues.
AI will be a huge driver of the rebound, because of both the large VC investment it attracts and its ability to convert headcount budget into software budget (e.g., AI climbs the hype cycle. First, per Pitchbook , AI grabbed 36% of VC deal value in 2024 on its relentless upward march. AI-driven GTM efficiency.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content