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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. This funnel can only be analyzed through market researchit won’t show up in your CRM.

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What Are Remarketing Lists for Search Ads (RLSA)?

Neil Patel

Have you ever had a customer visit your website repeatedly but never land the sale? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. What Are Remarketing Lists For Search Ads? From there, you can begin setting up your remarketing lists for search ad campaigns.

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

And in search, where a single moment’s hesitation can set you back months, you need to be proactive—not responsive. With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? It happens.

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What the SERPs Will Look Like in 2021?

Neil Patel

Google continually updates its SERPs (search engine results pages). Preparation is the key to search engine success. User intent means understanding what motivates users to perform a search or click a button. Google has been actively catering to user intent for years, with updates like the local 3-pack and zero-click searches.

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12 Funnel Tracking Software Tools For Data Analysis in SaaS

User Pilot

TL;DR Funnel tracking lets you track user activities across various user journeys. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. Hotjar is a sales funnel software solution that can drive funnel optimization.

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You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Unbounce

A high-intent visitor is someone who visits a landing page on their own via a direct visit, branded paid search ad, retargeting ad, or organic search, and converts on a “book a demo” CTA. And here’s the kicker: Even if a conversion does happen, it’s extremely unlikely that that conversion will actually lead to a sale.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Consider an AI-Powered Prospecting Tool Research and manual updates can be time-consuming for the sales team. Fortunately, AI-powered prospecting tools, like Wiza , can automate and streamline these tasks. Wiza allows you to export your search and build profiles on your prospects. To improve prospecting, relevance is key.

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