Apple's AI Challenger Sale
Tom Tunguz
JUNE 10, 2024
Since 2020, Apple has marketed their products as the private alternative poking fun at how public we all are about the minutia of our lives. Apple is competing using the challenger sale : Apple is telling the market, to use AI, you should want private AI, you should want to control your own data because it’s valuable 1.
274 
Let's personalize your content