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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Move to usage-based pricing : AI software might be priced like databases, charging for compute. The ratio of AI price to base price ranges from 0.32

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The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov

SaaStr

Earlier this month, Gong’s CEO and Co-Founder Amit Bendov sat down with SaaStr Founder and CEO Jason Lemkin at SaaStr Europa 2024 to talk about all things AI and the lessons learned while scaling to billions. Back in 2015, Google AI beat the world chess champion easily. AI was starting to diagnose diseases better than doctors.

Scale 306
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How to Incorporate AI Into Your Demand Gen and Marketing with Guillaume Cabane

SaaStr

Everyone’s trying to make sense of AI, what’s happening in the ecosystem, and how to incorporate AI into your demand generation and marketing. Today, AI is heavily taking over sales roles, so this information is geared toward outbound, and how do you make the most of this switch. Where do SDRs end up in this AI world?

Scale 292
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What Really Works When Hiring VPs and Executive Teams with HubSpot Co-Founder and Chairman Brian Halligan and SaaStr CEO and Founder Jason Lemkin

SaaStr

If you missed part 1 of this interview, you can catch up on their conversation about the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. Or a great growth marketer paired with a great sales team will punch above their weight class. Nothing else matters. It can make all the difference.

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The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky (Video + Podcast)

SaaStr

Adobe has been developing with AI in its tools for almost a decade. Creativity In The Enterprise: When you look at the impact of generative AI and realize workflow is getting reduced and, in some cases, eliminated, what does that mean for peoples’ careers? This is where generative AI tech becomes profound.

AI 317
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Top 10 GTM Mistakes Founders Make Today with SaaStr CEO Jason Lemkin

SaaStr

A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. Marketing doesn’t convert overnight. Mistake #5: Not Properly Jumping on the AI Bandwagon AI hasn’t changed every B2B and SaaS space in 60 seconds.

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How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian 

SaaStr

How to Use AI to Drive Sales There are five key areas where AI can be helpful, and they are: Lead generation Lead scoring Sales forecasting Personalized engagement Churn prediction Lead Generation Predictive analytics can help identify who the right leaders are and what they’re searching for. Leverage AI to assist sales.

Scale 299