Kellblog

NOVEMBER 26, 2023

ask CFOs about their AI strategy) Increased market awareness, via promotion of the survey report Stronger positioning. They are definitionally market research, but they aren’t run with the primary intent of learning more about the market. They are typically run by PR/comms for purely marketing reasons.

Market Research 102

Market Research Marketing Leadership Compensation 102

SaaStr

APRIL 10, 2023

And the key difference market researchers say between Behavioral and Attitudinal loyalty isn’t what you’d expect – the churn rate. Notion a cool AI extension? The classic extreme example of Attitudinal Loyalty is say Apple. Apple treats us like dirt. Yet, we not only love them. Apple comes out with a TV?

Airlines 298

Airlines Cloud Market Research Customer Success 298

User Pilot

OCTOBER 19, 2024

Personalize surveys by setting conditions based on user behaviors , translating and localizing your NPS surveys using AI, and customizing the appearance of your surveys to match your app’s design. Leverage AI-driven sentiment analysis to analyze and categorize open-ended responses quickly.

Software Review 105

Software Review Technical Review Software B2C 105

User Pilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

AI Search 105

AI Search AI Scale Strategy 105

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

Customer Support 223

Customer Support Trends Scale Scaling 223

Buffer Resources

MAY 7, 2024

If you’re unfamiliar, Advantage+ shopping campaigns, which are a newer option in the Facebook Ads Manager , use AI to determine which of your ads should go in front of which audience segments and how to best allocate your ad spend. We are very excited about the creative AI editing tools that we hear Meta is rolling out soon.

AI 111

AI Strategy Advertising Sales 111

ChurnZero

MARCH 10, 2023

Are you interested in using AI to make your Customer Success job easier? By the end of this post, you’ll have the confidence and knowledge to create effective CS AI prompts. It was a team effort (strong prompts and follow-up instructions on our end, quick and accurate copy on CS AI’s end) and included some minor editing tweaks.

AI 98

AI Customer Success Technical Review Generative AI 98

User Pilot

MAY 10, 2023

What is AI product management? How can product managers harness the power of AI to drive product growth? In particular, we focus on specific ways to implement AI at different stages of the product management process. Successful AI product management also ensures that the tech is used ethically. What do we mean by AI?

Artificial Intelligence 98

Artificial Intelligence AI Management Machine Learning 98

Buffer Resources

OCTOBER 2, 2024

Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research. It has a lot of market data can segment based on your requirements. There’s no free plan, but all paid plans have a 7-day free trial.

Social Media 115

Social Media AI Search Benchmarks Software Review 115

Unbounce

JULY 12, 2023

But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? In this episode, you’ll get answers to big questions like: What are the benefits to agencies embracing AI? Oh, hang on.

ChatGPT 98

ChatGPT AI Merchant Services Underperforming Technical Team 98

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. In the meantime, Diego started actively blogging.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Intercom, Inc.

NOVEMBER 18, 2019

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. A chatbot that simply asks visitors questions is, as our co-founder Des Traynor once put it , “a web form masquerading as an AI-driven chatbot.” A chatbot that helps your team be more productive.

Scale 42

Scale B2C Technical Review Airlines 42

ChurnZero

MARCH 10, 2023

Are you interested in using AI to make your Customer Success job easier? By the end of this post, you’ll have the confidence and knowledge to create effective CS AI prompts. It was a team effort (strong prompts and follow-up instructions on our end, quick and accurate copy on CS AI’s end) and included some minor editing tweaks.

AI 75

AI Customer Success Technical Review Generative AI 75

Kellblog

JANUARY 20, 2022

Years ago I wrote a post on what I call the fundamental tension in marketing : the gap between what we want to say and what our audience wants to hear. Our founders are super excited about our AI/ML-based algorithms for demand prediction. Let’s map AI/ML as a marketing message onto this framework. Yes, a lot.

Education 128

Education Marketing Automotive AI 128

User Pilot

MARCH 9, 2025

Embrace continuous iteration Continuously improve your customer research process to drive relevant product innovation. Here’s how: Stay updated on industry trends: Conduct market research to keep learning about what’s new in your space. Try AI assistance to get tips for creating and improving your surveys.

SaaS 83

SaaS Social Media Interviewing Scale 83

Neil Patel

OCTOBER 7, 2021

Invest More in Market Research. Market research goes hand-in-hand with collecting first-party data. When marketing without cookies, you need to know who your audience is. If you’re new to this, here are some ways to get started with market research : Launch a targeted survey. Use AI-Based Bidding.

Marketing 123

Marketing AI Search Advertising Social Media 123

User Pilot

DECEMBER 7, 2023

For instance, market research data can help you decide on effective product management strategies. It also provides information on everything from market development to product positioning and pricing. By paying attention to the data, this developer has discovered two features that could open up new markets and drive expansion.

Payment Methods 105

Payment Methods SaaS Payments Data Payments 105

Unbounce

MAY 15, 2020

At Unbounce, we’ve come to think of it as a sort of learned marketing intelligence. It’s all the years of experience in your role, your market research, your ability to identify potential tweaks. Conversion intelligence is a fundamental change in your approach to marketing.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning Benchmarks 144

User Pilot

JULY 22, 2024

To be successful, the company needs to conduct extensive market research to identify customer needs and market gaps. An example of this strategy is SaaS companies adding new AI-powered features after the rise of generative AI. Step 2: Conduct market research Next, you need to conduct your market research.

Strategy 103

Strategy Scale SaaS Market Research 103

User Pilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Development 104

Development Strategy Market Research Innovation 104

Sparktoro

DECEMBER 2, 2024

They’ve held 90%+ of the global search market share for 15 years. Even the rise of AI tools has been unable to budget that number (so far). Google is a massive presence on the modern web. They get <9% of all web visits, but send more than 60% of all referring traffic to other sites. Google is certainly one of…

AI Search 144

AI Search Data AI Marketing 144

User Pilot

AUGUST 30, 2024

Such data used to be difficult to analyze, but AI-powered tools have streamlined the process. For example, Zendesk uses AI to extract insights from support tickets, live chats, and emails, while Chorus.ai Companies usually conduct it when launching new products or expanding into new markets. Market demand. Support emails.

Social Media 105

Social Media Underperforming Technical Team Market Research Data Analysis 105

Sales Hacker

FEBRUARY 16, 2024

Thanks to email automation and AI, however, sending tons of emails has never been easier. Jordan Crawford (Founder of Blueprint) advises that there are many things that AI can programmatically do today to research and look for news and other relevant information. Email often plays a significant role in hitting numbers.

Sales Recruiting 125

Sales Recruiting Strategy Systems Review Sales 125

User Pilot

AUGUST 22, 2024

She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. Join Maja Voje’s upcoming “What is the Go-to-Market Strategy for AI Products” talk. How did Maja Voje get started in growth marketing?

Scale 105

Scale Blockchain Growth Hacking Consulting 105

User Pilot

OCTOBER 29, 2023

Market research Market research allows you to understand your target customers and the competitive landscape. What techniques can you use for market research? To understand the maximum price your customers are willing to pay, you conduct a customer research survey. Is it worth it?

SaaS 105

SaaS Interviewing Pricing Market Research 105

User Pilot

JULY 29, 2024

Statista is a premier data research platform offering extensive statistics, market research reports, and industry studies for detailed research. It is an all-in-one tool particularly useful for conducting detailed industry research.

Software Review 105

Software Review Software Management Systems Review 105

User Pilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

User Pilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product.

Market Research 111

Market Research Pricing Enterprise Social Media 111

User Pilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. To succeed at this stage, you need to coordinate your marketing efforts with your product team. The Go-To-Market Strategy Wheel.

ChatGPT 98

ChatGPT SaaS Payments Marketing Social Media 98

User Pilot

AUGUST 18, 2024

Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need. So, how can you create a successful product strategy?

Strategy 105

Strategy Technical Advisors Underperforming Technical Team Market Research 105

User Pilot

JANUARY 17, 2024

Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities. Use content marketing and SEO to educate and attract potential users. Take advantage of AI and customer feedback tools to improve customer satisfaction. Notion assists users with an AI chatbot.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

User Pilot

JANUARY 16, 2024

1: Perform market research Unmask your rivals with ChatGPT market research. Find the top competing products in your sector, identify alternatives, get market size information, perform a SWOT analysis, etc. ChatGPT performs market research. What is the annual growth rate of the market?

ChatGPT 105

ChatGPT Management Underperforming Technical Team Technical Review 105

User Pilot

AUGUST 27, 2024

FullStory : FullStory offers more detailed session replays and AI-built predictive analytics , making it a strong choice for companies focused on AI-driven insights. Key features Advanced session replay : More detailed than LogRocket, includes heatmaps, journey mapping , and sophisticated AI tools to detect friction.

AI 105

AI Enterprise Pricing Engagement 105

Subscription Flow

DECEMBER 12, 2024

Market research is advantageous also because companies can better understand user behavior patterns, their changing needs and expectations. It also allows businesses to discover untapped markets. Continuous market research enables you to keep upgrading your services to match the needs of your audience.

Payments 52

Payments Payment Services SaaS Payments Revenue 52

User Pilot

SEPTEMBER 14, 2023

Product marketing managers develop product positioning , messaging , and differentiation strategies. AI product managers manage the implementation of AI technologies into software products. Conducting market research and competitor analysis. Developing and prioritizing ideas. Managing the product roadmap.

Management 105

Management AI Leadership SaaS 105

User Pilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. There are many ways to generate ideas: Market research Competitor analysis can help you quickly figure out if there's a market need and start to figure out product market fit.

Development 105

Development Software Review Sales Recruiting Technical Review 105

User Pilot

NOVEMBER 29, 2023

TL;DR Product research tools are platforms used by product managers to gather, analyze, and interpret data related to their products and user behavior. A solid research tool to gather high-quality data through market research, surveys, and great reporting tools. product analytics, user reporting , market research, etc.).

Strategy 104

Strategy Scale Outsourced Development Market Research 104