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Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

In this episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. Navigating market dynamics in 2025 and beyond Matt emphasized the cyclical nature of the payments industry, likening it to a pendulum.

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Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales

Andreessen Horowitz

Over the past year, generative AI’s capacity for content creation has drawn most of the noisiest headlines: how AI models can instantaneously create Pixar-like shorts starring your pet chihuahua, or drum up the Drake-Kendrick Lamar diss track you never knew you wanted. Concurrently, the way companies view marketing is changing.

AI Search 121
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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

For instance, market research data can help you decide on effective product management strategies. Userpilot provides you with different methods of collecting data, analyzing it, and acting on it. This can be data from CRM platforms, customer feedback , website analytics, product analytics, social media data, etc.

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Getting to Know Revenue Growth Management

Subscription Flow

Market research is advantageous also because companies can better understand user behavior patterns, their changing needs and expectations. It also allows businesses to discover untapped markets. Continuous market research enables you to keep upgrading your services to match the needs of your audience.

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Do your company a favor

ProfitWell

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

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How to Create a Seamless Product Launch Marketing Plan

User Pilot

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. Go-to-market and pricing strategies that detail your marketing plan and preferred sales process. The Go-To-Market Strategy Wheel.

ChatGPT 98
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Content Localization: Step-By-Step Guide for SaaS Companies

User Pilot

However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Blog content localization.