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Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

In this episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. remains the largest interchange and software market, Matt predicts a loosening of regulatory constraints.

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Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales

Andreessen Horowitz

Over the past year, generative AI’s capacity for content creation has drawn most of the noisiest headlines: how AI models can instantaneously create Pixar-like shorts starring your pet chihuahua, or drum up the Drake-Kendrick Lamar diss track you never knew you wanted. Concurrently, the way companies view marketing is changing.

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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

For instance, market research data can help you decide on effective product management strategies. Similarly, in-app behavioral data can help you to optimize the user experience, and event data can reveal areas of improvement in your conversion funnel. Userpilot AI – Coming Soon!

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Getting to Know Revenue Growth Management

Subscription Flow

Why is the Revenue Growth Management Solution Important? Market research is advantageous also because companies can better understand user behavior patterns, their changing needs and expectations. It also allows businesses to discover untapped markets. And that goal is to boost profitability in a sustainable manner.

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Content Localization: Step-By-Step Guide for SaaS Companies

User Pilot

However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction.

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How to Create a Seamless Product Launch Marketing Plan

User Pilot

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. Finally, you must analyze customers’ in-app activities after launch to drive retention. What is a product launch marketing plan?

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What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

A market segmentation survey is a market research tool. You can segment your customers based on their feedback responses as well as in-app behavior. This kind of segmentation helps SaaS companies customize their messaging and product development to suit the characteristics of different user groups in their target market.